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Church & Dwight Sues Colgate Over Toothbrush Packaging

Feb. 23 lawsuit focused on turning on battery-powered brushes prior to purchase.

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By: TOM BRANNA

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Church & Dwight Inc. is suing Colgate-Palmolive Co. for patent infringement on packaging that allows customers to turn on battery-powered toothbrushes before purchasing. Church & Dwight, in a lawsuit filed Feb. 23 in U.S. District Court for the District of New Jersey, alleges that Colgate has incorporated features of Church & Dwight’s patents to package its own electric toothbrushes without authorization. The packaging features a “try me” button that a...

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